Artificial Intelligence (AI)
Today, Artificial Intelligence is taking social engineering to a new level. AI attackers can personalize scams, create realistic fake personas, and even hold convincing conversations with chatbots.
Remember those one-size-fits-all phishing emails?
AI is changing the game. Attackers now leverage data analysis to craft hyper-personalized scams, tailoring messages and scenarios to your interests and vulnerabilities. Imagine receiving an email that mentions your recent online purchase or addresses you by nickname.
A recent study by Proofpoint found that 83% of social media users have encountered AI-generated content they couldn’t distinguish from real human-made content.
AI also fuels business email compromise (BEC) scams, where attackers impersonate executives to trick them into transferring funds. The sophistication of these attacks, combined with the human element of social engineering, makes them incredibly dangerous.
